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Gardner, John T.
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How should marketers deal with growth pattern changes in viral marketing campaigns?
Sohn, Kyongsei
;
Canbolat, Mustafa S.
;
Gardner, John T.
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10011741656
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