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Intermediation can replace certification

Garella, Paolo G.; Peitz, Martin - 1999 - 1. ed.

Persistent link: https://www.econbiz.de/10001399145

Interdediation can replace certification

Garella, Paolo G.; Peitz, Martin - In: Journal of economics & management strategy : JEMS 9 (2000) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10001455713

Exclusive dealing clauses facilitate entry

Garella, Paolo G.; Peitz, Martin - 1999 - 1. ed.

Persistent link: https://www.econbiz.de/10001430374

With a little help from my enemy : comparative advertising as a signal of quality

Barigozzi, Francesca; Garella, Paolo G.; Peitz, Martin - In: Journal of economics & management strategy : JEMS 18 (2009) 4, pp. 1071-1094

Persistent link: https://www.econbiz.de/10003905590

Alliances between competitors and consumer information

Garella, Paolo G.; Peitz, Martin - In: Journal of the European Economic Association 5 (2007) 4, pp. 823-845

Persistent link: https://www.econbiz.de/10003484057

Alliances between competitors and consumer information

Garella, Paolo G. (contributor); Peitz, Martin (contributor) - 2005

Persistent link: https://www.econbiz.de/10003106236

Alliances between competitors and consumer information

Garella, Paolo G. (contributor); Peitz, Martin (contributor) - 2006

Persistent link: https://www.econbiz.de/10003783122

With a little help from my enemy : comparative advertising as a signal of quality

Barigozzi, Francesca (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003784277

Alliances between competitors and consumer information

Garella, Paolo G.; Peitz, Martin - 2005

Persistent link: https://www.econbiz.de/10013441111

With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality

Barigozzi, Francesca; Garella, Paolo G.; Peitz, Martin - In: Journal of Economics & Management Strategy 18 (2009) 4, pp. 1071-1094

"We extend the theory of advertising as a quality signal" "using a model where an entrant can choose to advertise by comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one's own product to that of a rival's, empowers the latter to file for...

Persistent link: https://www.econbiz.de/10008536963