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~person:"Gatignon, Hubert A."
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
~type_genre:"Konferenzschrift"
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How competitive
marketing
expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
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Commentary on Peter Leeflang and Dick Wittink's "Building models for
marketing
decisions: past, present and future"
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001635266
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