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An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty : evidence from India
Gautam, Vikas - In: Journal of promotion management : JPM 21 (2015) 5, pp. 584-600
Persistent link: https://www.econbiz.de/10011433565
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Service quality perceptions of customers about mobile telecommunication services : a case of India
Gautam, Vikas - In: Journal of global marketing 28 (2015) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10010520771
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Mediating role of company information in the relationships among perceived risks and purchase intentions in an online retailing context
Gautam, Vikas; Sharma, Vikram - In: Journal of relationship marketing : innovations and … 18 (2019) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012181014
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Linkages between switching barriers and service recovery evaluation : an Indian exploration
Gautam, Vikas - In: Journal of global marketing 26 (2013) 3, pp. 147-154
Persistent link: https://www.econbiz.de/10010189501
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Web-based learning resources and students' engagement : an exploration
Gautam, Vikas; Khandelwal, Shalini; Dwivedi, Riyanka - In: International journal of business 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014468956