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How does proximity affect interfirm marketing cooperation? : a study of an agribusiness cluster
Geldes, Cristian; Felzenstein, Christian; Turkina, Ekaterina - In: Journal of business research : JBR 68 (2015) 2, pp. 263-272
Persistent link: https://www.econbiz.de/10010472581
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Proximity as determinant of business cooperation for technological and non-technological innovations : a study of an agribusiness cluster
Geldes, Cristian; Heredia, Jorge; Felzensztein, Christian; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 168-179
Persistent link: https://www.econbiz.de/10011609419
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How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster
Geldes, Cristian; Felzensztein, Christian; Turkina, … - In: Journal of Business Research 68 (2015) 2, pp. 263-272
This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity … findings support the conclusion that interfirm marketing cooperation in the chosen agribusiness cluster is mainly dependent on …
Persistent link: https://www.econbiz.de/10011117158
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Proximity as determinant of business cooperation for technological and non-technological innovations: a study of an agribusiness cluster
Geldes, Cristian; Heredia, Jorge; Felzensztein, Christian; … - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 167-178
/methodology/approach The study has a quantitative approach; it analyzes the case of 312 companies in a cluster of agribusinesses in an emerging …
Persistent link: https://www.econbiz.de/10014843615