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In this study, we explore how lead users develop radical innovations outside of manufacturing firms. We analyze the transition from a very early stage of activities to the ultimate commercialization of these innovations. The focus in this context is on the initiatives undertaken by lead users in...
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Grundlagen der Untersuchung der frühen Phasen Herleitung des Untersuchungsmodells der frühen Phasen Durchführung der empirischen Untersuchung der frühen Phasen Deskriptive Befunde Kausalanalytische Untersuchung
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