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Geng, Shuang
Donzé, Pierre-Yves
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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
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