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~person:"Germelmann, Class Christian"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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