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Gerritsen, Marinel
Nickerson, Catherine
31
Goby, Valerie Priscilla
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Journal of global marketing
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BELF : Business English as a lingua franca
Gerritsen, Marinel
;
Nickerson, Catherine
- In:
The handbook of business discourse
,
(pp. 180-192)
.
2009
Persistent link: https://www.econbiz.de/10003949423
Saved in:
2
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
3
English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text
Gerritsen, Marinel
;
Nickerson, Catherine
;
van Hooft, Andreu
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008453984
Saved in:
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