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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
Gershoff, Andrew D
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 382-399
Persistent link: https://www.econbiz.de/10010001269
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