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Developing a short affect intensity scale
Geuens, Maggie (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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Assessing the impact of offline URL avertising
Geuens, Maggie; Vantomme, Delphine; Goessaert, Geert; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
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The four dimensional impact of color on shoppers' emotions
Brengman, Malaika (contributor); Geuens, Maggie (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
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Developing a typology of airport shoppers
Geuens, Maggie (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821