Channa, Nisar Ahmed; Tariq, Beenish; Samo, Altaf Hussain; … - In: International Journal of Sports Marketing and Sponsorship 23 (2021) 2, pp. 410-436
Purpose: Using three theoretical lenses − organismic integration theory (OIT), theory of values-belief-norm (VBN) and gender schema theory (GST) − this study aims to examine the effect of environmental factors (environmental attitude, environmental concerns, perceived environmental...