Plastina, Alejandro; Giannakas, Konstantinos; Pick, Daniel - In: Southern Economic Journal 77 (2011) 4, pp. 1044-1069
This study provides a new framework of analysis of the market and welfare effects of mandatory country-of-origin labeling (MCOOL) for fruits and vegetables that accounts for heterogeneous consumer preferences, differences in producer agronomic characteristics, and retailer market power. The...