Using multiple choice tasks per respondent in discrete choice experiment studies increase the amount of available information. However, treating repeated choice data in the same way as cross-sectional data may lead to biased estimates. In particular, respondents’ learning and fatigue may lead...

Using multiple choice tasks per respondent in discrete choice experiment studies increases the amount of available information. However, respondents’ learning and fatigue may lead to changes in observed utility function preference (taste) parameters, as well as the variance in its error term...