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~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Konsumentenverhalten
195
Brand management
33
Markenführung
33
Werbewirkung
32
Luxury goods
28
Luxusgüter
28
Brand image
25
Markenimage
25
Fashion
24
Mode
24
Theorie
24
Theory
24
Advertising
21
Werbung
21
Brand
20
Markenartikel
20
Experiment
18
Beziehungsmarketing
17
Relationship marketing
17
Marketing management
16
Marketingmanagement
16
Deutschland
15
Germany
15
Internet marketing
14
Online-Marketing
14
Eating habit
13
Ernährungsverhalten
13
Emotion
12
Food
12
Food consumption
11
Lebensmittel
11
Lebensmittelkonsum
11
Einzelhandel
10
Retail trade
10
Customer value
9
Kundenwert
9
Preismanagement
8
Pricing strategy
8
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Undetermined
56
Free
23
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Article
151
Book / Working Paper
45
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Article in journal
142
Aufsatz in Zeitschrift
142
Aufsatz im Buch
10
Book section
10
Arbeitspapier
8
Working Paper
8
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
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1
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1
Thesis
1
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Language
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English
155
German
41
Author
All
Gierl, Heribert
Ko, Eunju
Wansink, Brian
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
Bruwer, Johan
48
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INSEAD
2
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Journal of business research : JBR
26
Marketing : ZFP ; journal of research and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Faculty & research / Insead : working paper series
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of consumer studies
2
Journal of food products marketing
2
Journal of marketing
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advances in culture, tourism and hospitality research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Canadian journal of agricultural economics : CJAE
1
Cornell hospitality quarterly : CQ
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Developmental challenges in marketing research
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Health economics
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
196
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1
Der Einfluss von Plausibilität und Imagery-Instruktion auf die Wirkung von Werbung für touristische Angebote
Gierl, Heribert
- In:
Tourismus-Journal : Zeitschrift für …
8
(
2004
)
2
,
pp. 177-210
Persistent link: https://www.econbiz.de/10003278879
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
Polarisierung des Handels
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
37
(
1991
)
4
,
pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
Saved in:
4
Konsumententypologie oder A-priori-Segmentierung als Instrumente der Zielgruppenauswahl
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
9
,
pp. 766-789
Persistent link: https://www.econbiz.de/10001072007
Saved in:
5
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
Saved in:
6
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
7
Incentivizing nutritious diets : a field experiment of relative price changes and how they are framed
Cawley, John H.
;
Hanks, Andrew S.
;
Just, David
; …
-
2016
Persistent link: https://www.econbiz.de/10011435761
Saved in:
8
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
9
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
10
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
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