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~person:"Gierl, Heribert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
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Der Markt : international journal of marketing
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Prominente als Modelle in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
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pp. 6-23
Persistent link: https://www.econbiz.de/10003502699
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Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
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Großmann, Tina
- In:
Der Markt : international journal of marketing
47
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2008
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1
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pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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Symmetry and likeability : prior research and transfer to the field of advertising
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
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pp. 3-34
Persistent link: https://www.econbiz.de/10012817648
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