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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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Effectiveness of animal images in advertising
Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
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Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
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Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 1, pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391