The financial risk tolerance of married couples was examined in order to determine if assertiveness impacted their financial decisions. Education, gender, asset ownership, relative income, and the wife's cohort were considered to ascertain the possible influence of these factors on a couple's...

Differences in husbands' and wives' tolerance for financial risk were analyzed, including an investigation of demographic variables previously found to be significant between men and women in predicting financial risk tolerance. The sample consisted of 110 couples who completed a web-based...