Intro -- Praise -- Series -- Title page -- Copyright -- Foreword -- Preface -- Chapter 1 Fundamental Considerations in Business Forecasting -- 1.1 Getting Real about Uncertainty -- 1.2 What Demand Planners Can Learn from the Stock Market -- 1.3 Toward a More Precise Definition of Forecastability...

"This title provides many of the most important and though-provoking articles by the leading business forecasting practitioners and academics. It exposes the reader to many of the best minds (and most provocative ideas) in the forecasting profession, with thorough referencing to related material...