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Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...
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costs. We provide the first evidence on consumer valuation of fuel economy from a natural experiment. We examine the short …
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costs. We provide the first evidence on consumer valuation of fuel economy from a natural experiment. We examine the short …
Persistent link: https://www.econbiz.de/10012870067
costs. We provide the first evidence on consumer valuation of fuel economy from a natural experiment. We examine the short …
Persistent link: https://www.econbiz.de/10012870322