Bayer, Sarah; Gimpel, Henner; Rau, Daniel - In: Electronic Markets 31 (2020) 1, pp. 27-50
mobile commerce, we now see that the Internet of Things (IoT), one of the most disruptive developments in recent times, is … literature mainly investigates technical features of IoT, missing out on a customer-centric perspective. Theoretically founded in … Activity and Affordance Theories, this paper conceptualizes IoT-commerce, identifies opportunities for customers, and links …