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The role of QFD in capturing the voice of customers

Ginn, David (contributor); Zairi, Mohamed (contributor) - 2005

Persistent link: https://www.econbiz.de/10003275262

Key enablers for the effective implementation of QFD: a critical analysis

Al-Mashari, Majed; Zairi, Mohamed; Ginn, David - In: Industrial management & data systems 105 (2005) 9, pp. 1245-1260

Persistent link: https://www.econbiz.de/10008355686

Best practice QFD application: an internal-external benchmarking approach based on Ford Motors' experience

Ginn, David; Zairi, Mohamed - In: International journal of quality & reliability management 22 (2005) 1, pp. 38-58

Persistent link: https://www.econbiz.de/10006362228

Best practice QFD application: an internal/external benchmarking approach based on Ford Motors' experience

Ginn, David; Zairi, Mohamed - In: International Journal of Quality & Reliability Management 22 (2005) 1, pp. 38-58

Purpose – This paper is based on a benchmarking exercise involving some 164 QFD practitioners within Ford Motor Company and 27 selected external QFD companies. The predominant response “cell” was from Vehicle Centre 1, Power‐Train Systems Engineering, although there was both a US and...

Persistent link: https://www.econbiz.de/10014800286

Key enablers for the effective implementation of QFD: a critical analysis

Al‐Mashari, Majed; Zairi, Mohamed; Ginn, David - In: Industrial Management & Data Systems 105 (2005) 9, pp. 1245-1260

Purpose – This paper presents the concepts and principles of quality function deployment (QFD) as they have been implemented by Ford company. The paper illustrates the essential linkages between external and internal customers to suppliers (i.e. “Voice‐Quality‐Satisfaction” Chains)....

Persistent link: https://www.econbiz.de/10014823926