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The density-satisfaction relationship revisited : the role of scarcity and consumers affective reactions in a crowded retail situation

Pons, Frank; Mourali, Mehdi; Giroux, Marilyn - In: Journal of retailing and consumer services 21 (2014) 1, pp. 54-60

Persistent link: https://www.econbiz.de/10010233541

The relationship between density perceptions and satisfaction in the retail setting : mediation and moderation effects

Pons, Frank; Giroux, Marilyn; Mourali, Mehdi; Zins, Michel - In: Journal of business research : JBR 69 (2016) 2, pp. 1000-1007

Persistent link: https://www.econbiz.de/10011436393

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 180-195

Persistent link: https://www.econbiz.de/10011709613

Internationalisation of sports teams brands : the consumers' perspective

Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10009783160

Internationalisation of sports teams brands : the consumers' perspective

Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010184621

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 2, pp. 180-195

Purpose In the highly saturated sports industry where sport teams represent a complex offering loaded with intangible and tangible attributes, it is important to implement appropriate marketing strategies that will ultimately contribute to the development of strong brand equity. In this paper,...

Persistent link: https://www.econbiz.de/10014811359