This thesis explores the impact of individual decision making on the functioning of firms and markets. The first chapter examines how deviations from strict rationality by individuals impact the market for consumer goods. A growing body of evidence documents individual behavior that is difficult...

This dissertation consists of three essays on the effects of intellectual property rights protection on market structure and social welfare in the Indian pharamaceutical industry. In contrast to pharmaceutical industries in the developed world, India had historically enforced a weak system of...