Showing 1 - 10 of 10
Recommender systems assign products to slots in ways that improve consumers' experience when choosing what to buy. They usually lead to more sales, which increases both consumer surplus and profit. However, firms may also choose which recommender system to use to maximize profit. Furthermore,...
Persistent link: https://www.econbiz.de/10012980790
We look at the interplay between price promotions and peer influence in the case of movies in Video-on-Demand (VoD), which are non-storable information goods. We analyze the outcomes from a randomized experiment run for 3 consecutive months using the VoD system of a large telecommunications...
Persistent link: https://www.econbiz.de/10013005411
We propose a new strategy for proactive churn management that actively uses social network information to help retain consumers. We collaborate with a major telecommunications provider to design, deploy and analyze the outcomes of a randomized control trial at the household level to evaluate the...
Persistent link: https://www.econbiz.de/10012937350
In this paper we study the impact of time-shifting on TV consumption and ad viewership. We analyze the results of a field experiment in which a random sample of ”triple-play” households were given a set of premium TV channels broadcasting popular movies and TV shows without commercial...
Persistent link: https://www.econbiz.de/10014034730
Peer ratings have become increasingly important sources of product information, particularly in markets for information goods. However, in spite of the increasing prevalence of this information, there are relatively few academic studies that analyze the impact of peer ratings on consumers...
Persistent link: https://www.econbiz.de/10014038217
We study the effect of peer influence in the diffusion of the iPhone 3G across a number of communities sampled from a large dataset from a major European Mobile carrier in one country. We identify tight communities of users in which peer influence may play a role and use instrumental variables...
Persistent link: https://www.econbiz.de/10014040876
The deployment of Next Generation Networks (NGNs) is attractive from both technical and social perspectives, but market forces may not suffice to trigger the desired levels of investment. Cave (2004) and the European Commission (2010) describe how National Regulatory Authorities (NRAs) have...
Persistent link: https://www.econbiz.de/10014041636
In this paper, we devise an analytical consumer choice model in which consumers can visit a subscription video-on-demand platform to watch content from their watchlist and browse the catalog to search for additional content. We also partner with a large multinational telecommunications provider...
Persistent link: https://www.econbiz.de/10014255712
Using a household level dataset, we measure the impact of a website blocking agreement based on DNS filtering on digital piracy and the consumption of pay-TV, Video on Demand, and paid entertainment channels. Our results show that blocking access to copyright infringing websites reduces Internet...
Persistent link: https://www.econbiz.de/10014262441
We analyze the outcomes of two randomized field experiments to study the effect of binge-watching on the subscription of Video-on-Demand (SVoD). In both cases, we offered access to SVoD to a random set of households for several weeks and used another random set of households as a control group....
Persistent link: https://www.econbiz.de/10014034100