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The IUP journal of marketing management : IJMM
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Marketing strategies in the microfinance sector : a case study on Hand in Hand Microfinance Pvt. Ltd.
Jayashankar, Priyanka
;
Goedegebuure, Robert V.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 64-78
Persistent link: https://www.econbiz.de/10009660064
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Marketing strategies and social performance outcomes : a field study on MFI clients
Jayashankar, Priyanka
;
Goedegebuure, Robert V.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
2
,
pp. 7-32
Persistent link: https://www.econbiz.de/10009237015
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