Law, Rob; Chan, Ivy; Goh, Carey - In: International Journal of Contemporary Hospitality Management 19 (2007) 6, pp. 495-506
Purpose – This study aims to examine online room rates in Hong Kong hotels. It focuses on comparing and contrasting the lowest hotel room rates that are available to customers. Design/methodology/approach – Eight distribution channels and 45 hotels in Hong Kong were examined for online room...