The conversion funnel is a model describing the stages consumers go through in their journey towards a purchase. This journey often lasts several days to weeks and can include multiple visits to a seller's website. A large body of literature has focused on using observable search patterns to...

Crowdfunding platforms are believed to create a more equal-opportunity environment for fundraising by removing entrance barriers found in traditional financial markets. Our work draws from the literature on the “long tail” to investigate whether in creating more equal opportunities for...