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Foreword: Special Issue on Promotion through Consumer Information on Food Product Credence Attributes

Kaiser, Harry M. - In: Agricultural and Resource Economics Review 38 (2009) 3

Persistent link: https://www.econbiz.de/10008508661

Dairy-borne Disease Outbreak and Milk Demand: A Study Using Outbreak Surveillance Data

Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 38 (2009) 3

advertising expenditures or a 10 percent increase in expenditures on non-advertising marketing activities can offset the negative …

Persistent link: https://www.econbiz.de/10008508665

THE DAIRY CASE MANAGEMENT PROGRAM: DOES IT MOOOVE MORE MILK?

Schmit, Todd M.; Kaiser, Harry M. - Agricultural and Applied Economics Association - AAEA - 2004

High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An...

Persistent link: https://www.econbiz.de/10005500375

Status-Quo-Bias and Voluntary Contributions: Can Lab Experiments Parallel Real World Outcomes for Generic Advertising?

Messer, Kent D.; Kaiser, Harry M.; Schulze, William D. - Agricultural and Applied Economics Association - AAEA - 2004

Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding....

Persistent link: https://www.econbiz.de/10005500437

EVALUATION OF MARKET ADVISORY SERVICE PERFORMANCE IN HOGS

Webber, Rick L.; Irwin, Scott H.; Good, Darrel L.; … - NCR-134 Conference on Applied Commodity Price Analysis, … - 2003

The purpose of this paper is to investigate the pricing performance of agricultural market advisory services in hogs. Pricing recommendations are available for all quarters from the beginning of 1995 through the end of 2001. The results show that average differences between advisory programs and...

Persistent link: https://www.econbiz.de/10005503832

Wheat Forward Contract Pricing: Evidence on Forecast Power and Risk Premia

Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Dietz, Sarah N. - NCR-134 Conference on Applied Commodity Price Analysis, … - 2005

While the risk premium hypothesis in futures markets has been the subject of a long and continuous controversy, the risk premium hypothesis in forward markets is also of interest among economists. The hypothesis is supported by some theoretical arguments and empirical evidence yet remains an...

Persistent link: https://www.econbiz.de/10005513139

1999 PRICING PERFORMANCE OF MARKET ADVISORY SERVICES FOR CORN AND SOYBEANS

Martines-Filho, Joao Gomes; Good, Darrel L.; Irwin, Scott H. - Department of Agricultural and Consumer Economics, … - 2000

The purpose of this research report is to present an evaluation of advisory service pricing performance in the 1999 crop year for corn and soybeans. Specifically, the average price received by a subscriber to an advisory service is calculated for corn and soybean crops harvested in 1999. The...

Persistent link: https://www.econbiz.de/10005513743

DO AGRICULTURAL MARKET ADVISORY SERVICES BEAT THE MARKET? EVIDENCE FROM THE CORN AND SOYBEAN MARKETS OVER 1995-1997

Irwin, Scott H.; Jackson, Thomas E.; Good, Darrel L. - Department of Agricultural and Consumer Economics, … - 1999

by the AgMAS Project, are available for the 1995, 1996 and 1997 marketing years. Performance test results suggest that …

Persistent link: https://www.econbiz.de/10005513744

THE MARKETING STYLE OF ADVISORY SERVICES FOR CORN AND SOYBEANS IN 1995

Bertoli, Roberto; Zuluaf, Carl R.; Irwin, Scott H.; … - Department of Agricultural and Consumer Economics, … - 1999

The 1995 marketing styles for the 25 market advisory service programs included in the AgMAS Project were developed in … advisory programs in marketing corn and soybeans. The menu describes the type of pricing tool, frequency of transactions, and … were weighted by the respective position "delta." When the daily values of the index were plotted for the entire marketing …

Persistent link: https://www.econbiz.de/10005513745

The Pricing Performance of Market Advisory Services in Corn and Soybeans over 1995-2003

Good, Darrel L.; Irwin, Scott H.; Martines-Filho, Joao Gomes - Department of Agricultural and Consumer Economics, … - 2005

The purpose of this research report is to evaluate the pricing performance of market advisory services for the 1995-2003 corn and soybean crops. Four basic indicators of performance are applied to advisory program prices and revenues over 1995-2003. Test results provide little evidence that...

Persistent link: https://www.econbiz.de/10005513746