Lucero, Marela; Tan Teng Kwang, Alywin; Pang, Augustine - In: Corporate Communications: An International Journal 14 (2009) 3, pp. 234-248
Purpose – One explicit leadership role the chief executive officer (CEO) can play during crisis is to assume the role of being the organization's spokesperson. What remains unclear is at what point of the crisis should the CEO step up and how does that impact crisis communication? The purpose...