Mazzei, Alessandra; Ravazzani, Silvia - In: Corporate Communications: An International Journal 16 (2011) 3, pp. 243-254
Purpose – The purpose of this paper is to investigate the effectiveness of internal communication during a crisis by … interpreted these efforts. Design/methodology/approach – The study used interviews with internal communication managers and … communication, made extensive use of official instruments and depicted the crisis as an opportunity, while employees complained …