Szolnoki, Gergely; Dolan, Rebecca; Forbes, Sharon; … - In: Wine Economics and Policy 7 (2018) 2, pp. 109-119
With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex...
