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Dolan, Rebecca; Conduit, Jodie; Frethey-Bentham, Catherine - In: European Journal of Marketing 53 (2019) 10, pp. 2213-2243

Purpose: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10012067821

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087

Branded marketing events : engaging Australian and French wine consumers

Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357

Persistent link: https://www.econbiz.de/10011627150

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

Social Media Engagement Behavior : A Framework for Engaging Customers Through Social Media Content

Dolan, Rebecca; Conduit, Jodie; Bentham, Catherine; … - 2022

Purpose – Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10014084715