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Goos, Peter
Pelsmacker, Patrick de
160
Dens, Nathalie
65
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50
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Applied Stochastic Models in Business and Industry
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
4
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Using mixture‐amount modeling to optimize the advertising media mix and quantify cross‐media synergy for specific target groups
Goos, Peter
;
Dens, Nathalie
;
De Pelsmacker, Patrick
; …
- In:
Applied Stochastic Models in Business and Industry
35
(
2019
)
5
,
pp. 1228-1252
Persistent link: https://www.econbiz.de/10012272481
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