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Gopalakrishna, Pradeep
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The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.
;
Lala, Vishal
;
Gopalakrishna, Pradeep
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
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The impact of Arab American ethnic identity on the consumption of culture-specific products
Barakat, Areeg
;
Gopalakrishna, Pradeep
;
Lala, Vishal
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 405-425
Persistent link: https://www.econbiz.de/10010430572
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