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Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105
Persistent link: https://www.econbiz.de/10009485816
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The impact of an international field study on students' learning and consumer ethnocentrism
Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713
Persistent link: https://www.econbiz.de/10009388763
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The impact of an international field study on students' learning and consumer ethnocentrism
Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713
Persistent link: https://www.econbiz.de/10009883530
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Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105
Persistent link: https://www.econbiz.de/10009853616
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Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
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Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep - In: Journal of retailing and consumer services 19 (2012) 1, pp. 168-179
Persistent link: https://www.econbiz.de/10009821638