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~person:"Gordon, Ross"
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Gordon, Ross
Russell-Bennett, Rebekah
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Journal of marketing management : MM
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Special issue: advancing theory and research in strategic social marketing
Gordon, Ross
(
ed.
);
Russell-Bennett, Rebekah
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011610919
Saved in:
2
Editorial: social marketing : the state of play and brokering the way forward
Gordon, Ross
;
Russell-Bennett, Rebekah
;
Lefebvre, R. Craig
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10011610926
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