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Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Roggeveen, Anne L.; Grewal, Dhruv; Gotlieb, Jerry - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10007274219

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Roggeveen, Anne L.; Grewal, Dhruv; Gotlieb, Jerry - In: Journal of Consumer Research 33 (2006) 1, pp. 115-122

This research investigates how framing moderates the use of message cues on performance risk evaluations. Understanding the moderating impact of the frame is important from a theoretical perspective as the frame is a critical contingency factor in how evaluations are formed. This research...

Persistent link: https://www.econbiz.de/10005834547

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Gotlieb, Jerry; … - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 250-258

Persistent link: https://www.econbiz.de/10003507977

The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship

Grewal, Dhruv; Gotlieb, Jerry; Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 21 (1994) 1, pp. 145-153

Persistent link: https://www.econbiz.de/10006684216

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Gotlieb, Jerry; … - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 250-258

Persistent link: https://www.econbiz.de/10007734281

The Moderating Effects of Message Framing and

Grewal, Dhruv; Gotlieb, Jerry; Marmorstein, Howard - In: Journal of Consumer Research 21 (1994) 1, pp. 145-53

Persistent link: https://www.econbiz.de/10005738927