Gotsch, Matthias; Hipp, Christiane - In: The Service Industries Journal 32 (2011) 13, pp. 2167-2184
Innovation measurement in the knowledge-intensive services (KIS) industry is very complex, due to a lack of adequate innovation indicators. A rather new empirical approach involves the analysis of trademarks for the measurement. This paper aims to explore the use and relevance of trademarks for...