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Gotteland, David
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Familiarity and competence diversity in new product development teams: Effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing Letters
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10005716519
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Familiarity and competence diversity in new product development teams : effects on new product performance
Haon, Christophe
;
Gotteland, David
;
Fornerino, Marianela
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003805719
Saved in:
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