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~person:"Gou, Qinglong"
~person:"Lai, K.K."
~subject:"Advertising effects"
~subject:"Contract theory"
~type:"article"
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An aggregate advertising response model based on consumer population dynamics
Wang, Menghan
;
Gou, Qinglong
;
Wu, Chunxu
;
Liang, Liang
- In:
International journal of applied management science
5
(
2013
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009719852
Saved in:
2
Supply chain performance under pull or push contracts in the presence of a market disruption
Wang, Ningning
;
Fang, Xiang
;
Gou, Qinglong
;
Liang, Liang
- In:
International transactions in operational research : …
24
(
2017
)
4
,
pp. 713-736
Persistent link: https://www.econbiz.de/10011759690
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