Govindasamy, Ramu; Zurbriggen, Marta; Italia, John; … - Department of Agricultural, Food and Resource … - 1998
This study provides an overview of attitudes, preferences and characteristics of consumers who shop at farmers’ markets … farmers’ markets patronized, retail outlets visited by consumers during 1996, factors affecting where to purchase produce and … consumers intentions to visit farmers’ markets in 1998. In addition, consumers’ expectations of quality, variety and the prices …