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Reforming public services : does service logic have anything to offer?
Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
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Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003538913
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Relationship marketing and service : an update
Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
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Marknadsföring i tjänsteföretag
Grönroos, Christian - 1987 - 2. uppl
Persistent link: https://www.econbiz.de/10000742470
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Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
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Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian - 2009
Persistent link: https://www.econbiz.de/10003785142
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Service as business logic : implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346