Involvement is an important psychological construct for understanding consumers’ underlying purchase decision process and those factors that shape product perceptions. In order to better understand consumer purchase behavior for low and high priced pork cuts, a series of field interviews at a...

This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a hypothetical survey eliciting evaluations of the importance of...

Motivated by the recognition that geography is often correlated with, or an importantdeterminant of, the overall quality of agricultural products, consumer groups, industryrepresentatives, and domestic and trade representatives have increasingly considered thepotential role of geographical...