Meas, Thong; Hu, Wuyang; Grebitus, Carola; Colson, … - Agricultural and Applied Economics Association - AAEA - 2014
This article surveys British consumers’ preference for domestic and imported beef identified by country of origin labels (COOLs). Like previous studies related to COOL, we found a strong preference for domestic beef. Furthermore, the factors influencing such preference were examined. Using...
