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A multicategory discrete scale for classifying consumer goods
Bellenger, Danny; Greenberg, Barnett - In: Journal of retailing 53 (1977) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10001896066
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The classification of consumer goods : an empirical study
Greenberg, Barnett - 1974
Persistent link: https://www.econbiz.de/10002517148