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Interest-based Segments of TV Audiences
Frank, Ronald E.; Greenberg, Marshall G. - In: Journal of Advertising Research 40 (2000) 06, pp. 55-64
Persistent link: https://www.econbiz.de/10005120164
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Audiences for public television
Frank, Ronald E.; Greenberg, Marshall G. - 1982 - 1. print.
Persistent link: https://www.econbiz.de/10004021902
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The public's use of television : who watches and why
Frank, Ronald E.; Greenberg, Marshall G. - 1980
Persistent link: https://www.econbiz.de/10004008616
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The 1970s - Interest-based Segments of TV Audiences - October 1979, Volume 19, No. 5, pages 43-52 - Persons in a national probability sample of over 1,000 households were interview...
Frank, Ronald E.; Greenberg, Marshall G. - In: Journal of advertising research 40 (2000) 6, pp. 55-64
Persistent link: https://www.econbiz.de/10006514303