Greene, William H.; Hensher, David A.; Rose, John - In: Transportation Research Part B: Methodological 40 (2006) 1, pp. 75-92
The growing popularity of mixed logit to obtain estimates of willingness to pay (WTP) has focussed on the distribution of the random parameters and the possibility of estimating deep parameters to account for heterogeneity around the mean of the distribution. However the possibility exists to...