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Greer, Thomas V.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Effects of Source and Paper Color on Response Rates in Mail Surveys: Color may have no impact, but the effects of sponsorship are black and white
Greer, Thomas V.
;
Lohtia, Ritu
- In:
Industrial marketing management : the international …
23
(
1994
)
1
,
pp. 47-54
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