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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
Cover Image
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10008238814
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Hennig-Thurau, Thorsten; Groth, Markus; Paul, Michael; … - In: Journal of marketing 70 (2006) 3, pp. 58-73
Persistent link: https://www.econbiz.de/10007264303